Roadside interviews

Roadside Interviews for Better Traffic Engineering and Management

Roadside interview data is manually collected from drivers travelling through a specified study area. Its main purpose is to identify existing travel patterns.

Roadside interview surveys are generally used to collect origin and destination data, but can also be used to collect additional information such as purpose of journey, frequency of journey, vehicle occupancy, and purpose of trip.

The data is used to inform traffic modelling, environmental impact assessments and junction improvement schemes.

The Process

The survey is undertaken by our highly-trained team of enumerators who interview drivers travelling through a study area. We can also interview residents and pedestrians in the area to provide a larger range of existing travel patterns.

The roadside interview station is set up by a Traffic Management Company in accordance with Chapter 8 of the Health and Safety Regulations. All roadside interview stations require police assistance.

Our enumerators can also carry out door-to-door surveys and questionnaire distribution.

Roadside interviews can be used for:

  • Traffic modelling
  • Environmental impact assessments
  • Junction improvement schemes
Roadside Interview Surveys - Traffic Watch


The UK has committed to cutting carbon emissions in the UK by 35% by 2020 and 80% by 2050. Traffic Watch can help local authorities to achieve this by regularly monitoring vehicles entering and exiting their boroughs. This can be carried out using ANPR surveys on an annual or biannual basis. Regular monitoring will provide critical information, helping councils to meet their 2020 emissions targets.

Get in touch and find out how we can help you setup your carbon emission reports.

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Traffic Watch has worked in the public sector for over 20 years and understands the current strain on internal services in Transport, Highway and Traffic departments. We offer a consultancy service alongside our data collection service.

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Where we invest.

  • High definition video cameras
  • GPS video recorders
  • Live Video Service: TWLive
  • Automatic Number Plate Recognition
  • Radar-Automaic Traffic Counters